Johnson MBAs with the Cornell University mascot. Courtesy photo
THE VERDICT
Like previous years, CEOWORLD taps into a hard-to-reach audience En masse. In the process, they publicize the employer view, something U.S. News underestimates and The Financial Times fails to factor into its methodology. Problem is, CEOWORLD is operating as if its ranking is a prototype. It’s innovative and cool – and riddled with unknowns. Whether that is grounded in inexperience is immaterial. Until CEOWORLD opens up its process and submits its underlying data, the “Best Business Schools in the World” will remain more of a curiosity than an asset.
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