Gamification
School: Wharton School of Business
Platform: Coursera
Link: https://www.coursera.org/course/gamification
Start Date: January 27, 2014
Workload: 4-8 Hours a Week (10 Weeks)
Instructor: Kevin Werbach
Credentials: Professor Werbach is an Associate Professor of Legal Studies at Wharton. Before joining Wharton, Werbach was a member of the Obama Administration’s Presidential Transition Team. He also served as Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop Federal internet and eCommerce policies. In the private sector, he founded the Supernova Group, a technology consulting firm, and worked as Editor of Release 1.0, a groundbreaking monthly technology newsletter.
Graded: Students who meet the threshold score will earn a Statement of Accomplishment signed by the instructor. There is a $49 fee for this statement.
Description: The only course of its kind, Gamification applies digital game design and thinking to business and social challenges. In this course, students will learn how to apply design mechanisms and motivational techniques to areas like marketing, training, and design. The course includes short video lectures, which can be viewed at a student’s convenience. Students will also complete multiple choice quizzes and exams, along with submitting written assignments that will be peer graded.
Review: “It was a fantastic course. A thorough presentation of the main concepts and ideas behind gamification and what I liked best – the lecturer did not avoid pointing out controversial matters and remembered to indicate potential problems in applying the principles. All in all – it was time very well spent.” For additional reviews of this course, click here.
Additional Note: It may be helpful to read Werbach’s For The Win before starting the course. Penn State also offers a Creativity, Innovation and Change course through Coursera.
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