ESSEC Business School outside Paris. Courtesy photo
COLUMBIA UNIVERSITY
- Course: Business Analytics MicroMasters Certification
- Offered through: edX
- Level: Advanced, requiring an elementary college course in statistics
- Duration: 4 courses (12 weeks each), with 8 to 10 hours of coursework per week
This MicroMaster’s certification is a professional and academic credential, offered in a series of four graduate-level courses. All four courses are required to earn the certificate, which count at 7.5 credits to Columbia University’s MS in Management Science and Engineering, MS in Operations Research, Ms in Business Analytics or MS in Marketing Science.
The course “empowers learners with the skills, insights and understanding to improve business performance using data, statistical and quantitative analysis, and explanatory and predictive modelling to help make actionable decisions,” says the course description.
The four courses include:
- Analytics in Python
- Data, models and decisions in business analytics
- Marketing analytics
- Demand and supply analytics
ESSEC BUSINESS SCHOOL
- Course: Strategic Business Analytics Specialization
- Offered through: Coursera
- Level: Advanced, designed for those already in the industry with background in statistics, R or another programming language
- Duration: 5 months, with 2 hours of coursework per week
ESSEC, an international business school headquarter in Paris, France, designed this course for business analysts and data scientists who want to apply their skills to business challenges.
“You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action,” says the course description.
The capstone project is designed in partnership with Accenture, and students will apply what they’ve learned to a wide range of industries including media, communications and more.
There are four courses in the program:
- Foundations of strategic business analytics
- Foundations of marketing analytics
- Case studies in business analytics with Accenture
- Capstone Project.
BABSON COLLEGE
- Course: Business Analytics Fundamentals
- Offered through: edX
- Level: Beginner
- Duration: 4 weeks, with 4 to 6 hours of coursework per week
Babson College’s certification offers a foundational understanding along with practical skills in business analytics. No prior background is required, but a working knowledge of Excel is suggested.
Students will get introductory lessons in recognizing, interpreting and summarizing data to offer insights to your business problems. They’ll also learn basic probability consents and how to build basic Excel models for revenue, cost and profit.
“This course provides a hands-on approach to anyone looking for better handle on business analytics,” reads the course description. “It imparts foundational and practical skills and knowledge to analyze and understand data, present your findings effectively and draw meaningful conclusions about data. It covers the latest modelling techniques and advanced Excel functions.”
Key areas covered:
- Data collection
- Data visualization
- Descriptive statistics
- Basic probability
- Creating linear models
DON’T MISS: TEPPER TO LAUNCH FULL-TIME BUSINESS ANALYTICS DEGREE and POETS&QUANTS’ PROFESSOR OF THE YEAR: LONDON BUSINESS SCHOOL’S ALEX EDMANS
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