Class discussions and case content address “the way you can and cannot do business” in today’s China, Chason says. Intellectual property concerns, for example, have come to the forefront as China builds an internal market, Chason says. “Big Chinese companies have to protect products,” Chason says. “Five, 10 years ago, this wasn’t even an issue.”
CEIBS’ 20-month, $95,000 EMBA program, taught in English, targets people with 10 years of work experience, with at least seven years in management. Applicants can take the GMAT, or instead take the CEIBS Admission Test in Shanghai, Beijing, or Shenzhen, the three Chinese cities in which the global EMBA courses are taught.
The students take two “global modules,” week-long trips overseas to visit partner schools and businesses. ‘We could truly experience what it means to do business outside of China, and of course they were great fun as well where the team bonded really well,” says McDonald’s VP Li. “I also had ample opportunity to engage with many activities, meaning I could expand my network wide as well as deep.”