The FT advertises a number of services that the CLA can provide:
• Organizational transformations
• Implementing strategic initiatives
• Leadership development
• Leadership succession
• Functional excellence, including in marketing, sales, and IT
• Building networks
• Developing high-potential employees
Much of the education is delivered at client companies, or in venues convenient to them.
The CLA will compete with large consulting companies who deliver business-development and education programs at the corporate level, Iniguez says. “Competition is fierce,” he says. “Normally companies invite (proposals from) different schools and consultancies. They decide not just in terms of price but also in terms of quality.”
NO PRICES SPECIFIED, OTHER THAN ‘COSTLY’
Costs vary for the customized programs, and Iniguez declines to describe the range of prices, other than to say they are “costly.”
While the CLA partners are delivering corporate education, they’ll be studying the take-up, to build knowledge that will elevate the efficacy of business education, Iniguez says. “We want to measure the act of learning in the evolution of managers. We will be developing tools that will let us see how executives, for example, improve their leadership skills.”
The FT’s parent company, Pearson, has developed a measurement framework based on statistics and education research, to monitor whether the CLA education is producing the results companies need.
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